Pureprofile

Created contextual user flows, brand and product taxonomies, and engaging content to delight consumers

👨‍👩‍👧‍👦 User engagement

Pureprofile is market research platform, allowing brands to connect with consumers in return for rewards and personalised recommendations. I worked on the consumer engagement team, with the aim to encourage consumers to return daily and complete question-and-answer ‘campaigns’. By building a complete ‘profile’ of themselves, brands could obtain data and insights and in turn, consumers earned passive rewards.

Challenge
Increase user engagement and encourage everyday consumers to answer surveys to build their profile

Solution
Designed user flows, created taxonomies to include brand products and services, user segments (to allow for accurate targeting), and wrote and designed questions and surveys to be used by brands

How I helped
UX writing
Taxonomies and information architecture
Survey writing
Data analysis

The Pureprofile business model evolved to be three-pronged; brands conducting market research, media and publications growing their readers, and companies targeting relevant audiences with offers and trials.

 Microcopy

I wrote UI text and microcopy across the iOS app and desktop experience, including sign in / sign up flows, question and answer “campaigns”, success and error messages, and empty states.

Challenge
Encourage users to complete as many campaigns as possible to build their “profile”

Solution
Compelling and interesting UI text and image choice to increase engagement

How I helped UX writing
Visual design
Microcopy
UX design

🔒 Security breaches

No company wants to experience one, but sometimes they happen. We experienced a breach impacting around 10,000 users, and I worked with our marketing and product teams to create a flow that explained the situation to users and gave them key steps to protect their information. I pushed users from the email announcement directly to a “change password” screen in-app. We were able to encourage 75% of this segment to change their password, with the remaining users directed to the flow immediately after their next session.

Challenge
Protect users from hackers compromising their data during a security breach

Solution
Created a clear call-to-action that directed users to a change password flow from an honest and easy-to-understand email

How I helped
UX writing
Email communications
UX design

“Janine’s smart, hardworking and adaptable. Her ability to tackle complex tasks and unravel stalled projects is second-to-none. She’s highly creative and a detailed thinker who can write sparkling (and accurate!) copy, as well as edit and proof others’ projects and manage workflows and deadlines. She’s dependable and will often surprise you by going above and beyond original scope.”

— Alex Brooks, Head of Content at the Possibility Partnership

“Janine’s skills range much further than content strategy and tech writing. While we worked together at Pureprofile, she was a partner to product and engineering, amongst many other groups.”

— Elizabeth Giffiths, Product Manager at Campaign Monitor

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